Same U

Uhaul is known as one of the most popular self-moving services in the US. The goal of this rebrand was to modernize the look of the brand, while making it more approachable and communicating its reliability.

The goal of the ad campaign is to highlight the message of reliability and sturdiness in the new brand. It shows the viewer that no matter what “new” is ahead of them in life, UHaul will be there to help them through. The campaign is complete with print ads, a truck rebrand and a new landing page.

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