Spooky Season

Halloween has grown to be a favorite holiday for many people celebrating, but a lot of decor and references are filled with scary or gory images and references. The goal of the Spooky Season campaign at Bath and Body Works is to bring out the fun and playfulness of the holiday.

The campaign centers around glamour shots of the candles with snap-chat-like filters as a nod to social media and influencers presence. The Spooky Season line would consist of a range of holiday themed scents. The campaign is complete with promotional cards, gift cards, social media, and moving posters.

All photography, illustration and copy in this campaign are original.

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